We are proud to announce that Lighthouse earned three impressive awards at the Peak Awards 2024, recognizing our dedication to excellence in digital marketing. The event was a true celebration of creativity, data-driven strategies, and cutting-edge campaigns that deliver real results for our clients.

Our 2024 Wins

This year, we took home the following accolades:

Silver for Best International Campaign – Lighthouse for LRQA Europe

Our strategy for LRQA Europe involved innovative approaches to enhance lead acquisition and optimize advertising campaigns—all while maintaining the same budget. The results speak for themselves:
Spain: +21.4% improvement in CPA
Italy: -19.3% reduction in CPA
France: -15.6% reduction in CPA
Germany: An extraordinary -79.7% reduction in CPA
This award reflects our ability to tailor international campaigns for different markets, ensuring efficient use of resources and exceptional performance.

Bronze for Best Use of Data – Lighthouse for Nakas

Leveraging data effectively is at the core of our success, and this campaign for Nakas demonstrated just how powerful data-driven decision-making can be. Through smart data utilization, we were able to optimize targeting, create personalized experiences, and deliver tangible business growth.

Bronze for Best Performance Max Campaign – Lighthouse for Nakas

In this campaign, we went beyond the goal of simply increasing revenue, focusing instead on maximizing profitability. By shifting from a traditional ROAS (Return on Ad Spend) model to a POAS (Profit on Ad Spend) strategy, we optimized profits through a break-even minimum ROAS. The results were outstanding:
+11.13% total profit
+19.4% profit increase from Google Ads
This win highlights our ability to adapt strategies that ensure not just increased revenue but greater profitability for our clients.

 

A Legacy of Success at the Peak Awards

This year's accomplishments build on our long history of success at the Peak Awards, where we’ve consistently been recognized for our innovative approaches. Some of our key wins from past years include:

2023 (3 awards): Bronze for Best in Finance & Insurance, Bronze for Best in B2B, Silver for Best in Travel & Tourism

2022 (5 awards): Gold for Best Omnichannel Campaign, Silver for Best in Beauty, Health & Pharma, Bronze for Best Use of Data, Bronze for Best in Auto & Parts, Bronze for Best in Fashion & Luxury

2021 (8 awards): Silver for Best in Fashion & Luxury, Silver for Best in Beauty, Health & Pharma, Bronze for Best International Campaign, Bronze for Best in Fashion & Luxury (twice), Bronze for Best Omnichannel Campaign, Bronze for Best in Travel & Tourism, Bronze for Best in Beauty, Health & Pharma

 

Our Winning Team

These achievements are the result of the hard work and dedication of our talented Performance Team and Marketing Team, who consistently push the boundaries to deliver exceptional results. Their innovative thinking and ability to harness the power of data ensure that we remain at the forefront of the digital marketing landscape.

A Night of Celebration

The Peak Awards 2024 was a night to remember, filled with recognition, celebration, and inspiration. We couldn’t be more proud of our team and the incredible results we've achieved for our clients.
Here’s to many more successes ahead! We’ll continue striving for excellence, driving innovation, and achieving even greater results in the years to come.