RAVENNA Redesign: Evolving a Strong Digital Experience
The re-design of RAVENNA’s e-shop is the next stage of the successful cooperation. This is based on Ravenna’s business development and operational requirements and at the same time takes into account a good digital background that already existed.
Instead of building a website from the ground up, the main task was to expand its functionality and make it more modern, luxurious, and user-friendly both on desktop and mobile devices.
Cleaner and Premium Digital Identity
The new design is characterized by a cleaner and more modern look, in accordance with the positioning of the brand and its range of products.
The improved design makes the online store more sophisticated in its appearance and makes it easier for products and categories, as well as all other commercial information, to appear more prominent. By improving the overall structure and design language, the e-shop communicates higher quality and consistency.
It is particularly relevant for the brand with the rich product catalogue, having a solid presence in the home improvement, furniture, bathroom, tiles and outdoor living categories.
Built for the modern customer journey
A mobile-first approach was used to build the new RAVENNA e-shop, recognizing the high proportion of visitors using mobile devices to access the site.
Important templates were revised in desktop and mobile views to provide a more streamlined, clear and accessible customer experience.
In all areas ranging from category navigation through to product page viewing, the new design makes it easier for users to navigate, find what they need quickly and interact with content.
Improved product presentation
Product presentation was an important focus during the development of the new experience.
The new design offers clean information architecture, better readability and powerful visual story telling. Information about each product is presented clearly, providing more room for images and visual elements.
It provides a balance between inspiration and making decisions.
Promoting business development through design
Redesigning the website is not just about making it look nice. It is also about aligning the digital environment with how the company works and develops.
In case of RAVENNA, we designed the e-shop to fit the commercial needs of the client, and increase usability and customer experience.
With the combination of modern design, mobile-first approach and better product communication, the new design helps bridge the gap between brand experience and business performance.
A lasting relationship
RAVENNA redesign is an example of the ongoing and stable cooperation between us and the client.
It demonstrates our focus on building digital commerce experiences which constantly develop depending on market requirements and business needs.
Explore the new website here
Planning an e-commerce redesign, rollout or replatform?
At Lighthouse, we design, build and scale high-performing digital commerce experiences on Vendallion and modern commerce stacks. Let’s talk.