Shifting our e-shops to Vendallion from another enterprise platform a few years ago was a key decision. Alongside with Lighthouse as a technology partner, both the E-Commerce and the Order Management Platform of Vendallion proved to be an invaluable catalyst to our rapid sales growth and operational cost reduction, across all countries.
We, at Kafkas Stores, have always applied personalized pricing policies towards all our B2B customers, even before the digital revolution. Currently being the market leader, we serve online both B2C and B2B customers at a large scale. In our digital transformation process, Vendallion Enterprise E-commerce integrated with our backend systems came as a perfect fit, since we could implement those complex scenarios, offering a true omnichannel experience to our valued customers. Year after year, we take it steps further through Vendallion’s continuous upgrades, and Lighthouse's prompt consulting and support.
Our diverse product mix, high order volumes and large baskets leave us with very specific options regarding the online merchandising and order management automations we expect. Vendallion gives us all that. Together with Lighthouse, It has provided us with the confidence that we can rely on their technology and their very supportive team of engineers.
The cooperation with Lighthouse is a long-term, strategic cooperation for KAFKAS. We share the same vision and passion for the constantly improving Customer Experience in the ecommerce world. The Lighthouse team is distinguished for its collaboration, the sharing of best practices and specialized UI/UX knowledge that make us better and make our collaboration valuable.
Lighthouse, along with the Digital Presence platform of OneDealer gave us the opportunity to centrally manage a network of hundreds of websites for our dealers, across multiple European countries and different languages. Since then we are able to centrally manage the look & feel of all these websites and selected content areas, while dealers can freely manage their own content and pages. Our Regional marketing activities now automatically cascade to all countries and dealers in an absolutely consistent manner, saving us money and effort.
Director Marketing & PR, Selected Market Groups Mazda Europe
When we set-off for building our new multi-country/multi-language portal, we were determined to build a global benchmark website. Our educated choice of Lighthouse and OneDealer is now justified, since it provides us with the flexibility to constantly enhance our portal with new customer experience features and self-service functionality, both for our end-customers and our dealers' network. This easy adaptation to our rapidly-evolving business and distribution network proved to be a key factor for our online success, at a global scale.