To Manna Online: A Warm, Story-Led Experience by Lighthouse
To Manna set out to refresh its digital presence with a site that feels as warm and honest as the bakery’s craft. Lighthouse redesigned tomanna.gr into a modern, fast, and story-driven brand destination. This new site highlights the heritage and quality of Manna Tsatsaronakis while clearly guiding visitors through products, recipes, and editorial content. The result is an enjoyable browsing experience across Crete’s land and ingredients, improved organic visibility, and meaningful increases in site goals like product views, recipe saves, and B2B leads. The website is fully bilingual with dynamic content.
Key highlights
From brief to build
The goal was simple to state but hard to achieve: make it easy and fast for visitors to discover products and usage ideas while clearly showing the relationships between products, recipes, and articles. We combined a warm, human aesthetic with a photographic style that reflects Crete’s soil, ingredients, and people. Micro-interactions add rhythm and clarity to the flow, enhancing the visual story for both the brand and the user’s task.
Information architecture & SEO-first structure
We reorganized content into clear paths across product categories, product pages, recipes, and articles, supported by user-friendly URLs, accurate meta fields, and structured data for Products, Recipes, and Articles. Internal links encourage exploration and build authority on topics, while heading hierarchies and concise introductions make content easy to scan. Coverage across core categories reached 100%.
Categories & product experience
Category pages combine SEO introductions, sub-categories, and related lists to help users find what they need quickly. Product pages include essential descriptions, technical and nutritional information, allergens, and direct links to related recipes, articles, and products. Focused micro-conversions like “See the recipe,” “Download the leaflet,” and “Ask us” guide the next steps and enhance the value of each visit.
Recipe Hub that invites return visits
A redesigned Recipe Hub allows visitors to filter by occasion, product, and category. Each recipe page features ingredients, steps, timing, difficulty, dietary notes, and direct links to suggested products. This content model significantly increased engagement within the hub and provides practical reasons for people to return.
Brand storytelling & corporate sections
Pages like History, Our People, and Production serve as living narratives with realistic photographs. A connected Content Hub with articles and tips links naturally to products and recipes, increasing dwell time and emotional connection from the first visit.
Performance, stability & Core Web Vitals
We built performance from the ground up. CDN caching, optimized media with responsive sizes and lazy loading, as well as careful handling of scripts and animations, improved LCP, CLS, and INP across mobile and desktop. The migration was carried out with zero downtime, and monitoring and protection mechanisms ensure a consistently fast and stable experience.
Bilingual, accessible & compliant
The site is fully bilingual in Greek and English and is designed with accessibility in mind, featuring clear navigation elements and focus states. GDPR settings and secure form handling ensure a trustworthy and transparent experience at every contact point.
Visit the new experience
👉 Explore the redesigned site: tomanna.gr
Key highlights
- Human, photographic design with a unified design system and subtle interactions that support the journey without distraction.
- SEO-focused information structure connects Product → Recipe → Article for deeper exploration.
- Performance optimized for Core Web Vitals with responsive media, lazy loading, efficient scripting, and smooth transitions.
From brief to build
The goal was simple to state but hard to achieve: make it easy and fast for visitors to discover products and usage ideas while clearly showing the relationships between products, recipes, and articles. We combined a warm, human aesthetic with a photographic style that reflects Crete’s soil, ingredients, and people. Micro-interactions add rhythm and clarity to the flow, enhancing the visual story for both the brand and the user’s task.
Information architecture & SEO-first structure
We reorganized content into clear paths across product categories, product pages, recipes, and articles, supported by user-friendly URLs, accurate meta fields, and structured data for Products, Recipes, and Articles. Internal links encourage exploration and build authority on topics, while heading hierarchies and concise introductions make content easy to scan. Coverage across core categories reached 100%.
Categories & product experience
Category pages combine SEO introductions, sub-categories, and related lists to help users find what they need quickly. Product pages include essential descriptions, technical and nutritional information, allergens, and direct links to related recipes, articles, and products. Focused micro-conversions like “See the recipe,” “Download the leaflet,” and “Ask us” guide the next steps and enhance the value of each visit.
Recipe Hub that invites return visits
A redesigned Recipe Hub allows visitors to filter by occasion, product, and category. Each recipe page features ingredients, steps, timing, difficulty, dietary notes, and direct links to suggested products. This content model significantly increased engagement within the hub and provides practical reasons for people to return.
Brand storytelling & corporate sections
Pages like History, Our People, and Production serve as living narratives with realistic photographs. A connected Content Hub with articles and tips links naturally to products and recipes, increasing dwell time and emotional connection from the first visit.
Performance, stability & Core Web Vitals
We built performance from the ground up. CDN caching, optimized media with responsive sizes and lazy loading, as well as careful handling of scripts and animations, improved LCP, CLS, and INP across mobile and desktop. The migration was carried out with zero downtime, and monitoring and protection mechanisms ensure a consistently fast and stable experience.
Bilingual, accessible & compliant
The site is fully bilingual in Greek and English and is designed with accessibility in mind, featuring clear navigation elements and focus states. GDPR settings and secure form handling ensure a trustworthy and transparent experience at every contact point.
Visit the new experience
👉 Explore the redesigned site: tomanna.gr
