A Festive Digital Experience: How Lighthouse Empowered Kafkas Shine for its 50 Years

Milestones must be celebrated, and Kafkas, celebrating its 50th anniversary, has set the bar high for a year to commemorate. Lighthouse was privileged to be part of the celebration by creating a unique celebratory feature for the Kafkas Eshop. Here's a sneak peek at what we created to assist in celebrating this milestone occasion.

Adding Festivity to the Homepage
To introduce a touch of celebration and joy, we designed and developed a bespoke animation exclusively for the homepage of the Eshop:

Festive Balloon Animation

• The Concept: We crafted a sophisticated animation featuring a maximum of 15 festive balloons bearing the number "50," symbolizing Kafkas' remarkable journey.
• User Experience: This celebratory touch adds a splash of color to the homepage, welcoming users in high spirits.
• Exclusive Placement: The animation is displayed solely on the homepage to provide an unbroken browsing experience throughout the site.

Strategic Display Execution
We sought to strike a balance between engaging imagery and user comfort. Here's how we did it:

• One-Time Visibility per User: The animation will be displayed once per user for 365 days. Utilizing cookie-based tracking:
  • If the user browses through the Eshop and returns to the homepage, the animation will not be displayed again.
  • Even if the user closes the browser and reopens it, the animation will not be triggered again.
• Cookie Compliance: Users are displayed the animation only after accepting or rejecting cookies, thereby respecting their decision.

Performance-Optimized Implementation
To maintain the Eshop's excellent performance and fast loading times, we employed the following technical features:

• Balloon Count Optimization: We optimized the balloon count to 15, minimizing any potential impact on page loading times.
• Design Efficiency: We designed the animation with form and function, yielding a lightweight, unobtrusive integration.

A Year of Celebration
The 50th anniversary celebrations reach far beyond the homepage. Kafkas is setting off a whole year of sales promotions, with two January competitions guaranteed to excite. Customers have a chance of winning groundbreaking smart electrical devices and lighting, full details of which can be seen on the firm's social media channels.

At Lighthouse, we take pride in our contribution to this milestone celebration and in developing an online experience that aligns with Kafkas's vision and ethos. To another 50 years of innovation and excellence!