At Lighthouse, we pride ourselves on delivering high-performance ecommerce solutions tailored to our clients’ unique needs. Our latest project, the launch of the multi-country eshop for AESTHET, exemplifies this commitment. AESTHET has emerged as a premier online destination for fashion, offering a curated selection of items from top Greek designers such as Ancient Greek Sandals, Ilias Lalaounis, and Zeus+Dione.

Here’s a look at the innovative features we implemented:

Curated Shopping Experience

AESTHET users can shop for fashion items tailored to specific occasions, themes, and styles. With dynamic product lists and thoughtful gift suggestions, the user experience is seamless and inspiring. We've even added the option to purchase online gift cards.

Exclusive Membership Programs

AESTHET values customer loyalty, and we helped them launch a Loyalty Club with three membership tiers: Gold, Silver, and Bronze. Each level comes with exclusive discounts and promotions, ensuring customers feel appreciated with every purchase.

Personalized Multicountry

Support With our global expansion strategy, AESTHET now delivers a fully localized experience. Users are automatically matched with the correct country site based on their IP address, giving them personalized content, tailored product offerings, and accurate prices in their local currency. This system even calculates duties and taxes for seamless international orders—eliminating hidden surprises.

Tech-Enhanced Convenience

We integrated numerous features to enhance customer convenience, including Box Now, which allows for effortless product pick-up at Box Now points. We also incorporated Klarna for easy installment payments and Google Addresses to simplify the checkout process by autofilling delivery information.

Global Reach

To further expand AESTHET’s accessibility, we added German language support and designed the platform to be compliant with WCAG 2.0 AA standards, making it user-friendly for individuals with disabilities.

Enhanced Profitability and Marketing

Leveraging advanced analytics, we enabled Profitability metrics, allowing AESTHET to optimize their ads using POAS (Profit on Ad Spend), driving higher returns for each campaign.

This launch highlights our focus on building user-centric, scalable solutions for global brands. We’re proud to support AESTHET as they continue to grow and serve their expanding international audience.