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Kem Case Study.

Kem Case Study.
Industry
Fashion & Accessories
Services we provided
  • Digital Transformation
  • Digital Marketing
  • Consulting and Optimization
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BRAND-LED • PERFORMANCE-READY • BUILT TO SCALE

KEM is a leading fashion accessories brand defined by bold aesthetics and a premium retail experience. In partnership with Lighthouse, KEM transformed its digital presence by launching a Vendallion-powered eCommerce platform and executing full-funnel marketing services - including performance advertising, email marketing, and social content.

Box 1
BUSINESS OBJECTIVES
  • Drive revenue with creative-first campaigns and performance rigor
  • Strengthen engagement and conversion across owned channels
  • Build a scalable eShop that supports omnichannel growth
Results:
  • 74%
    Conversion Rate
  • 62%
    Transactions
  • 50%
    Total Revenue
Box 1
Box 2
User Behavior Analysis
Leveraged insights from user behavior to strategically guide site enhancements

Fashion-driven Features
Implemented trendy e-commerce functionalities such as Lookbooks, Track & Trace, and Advanced Discount Management

Enhanced Customer Interaction 
Introduced tools like "Notify Me When Available" to actively engage customers
PERFORMANCE MARKETING
  • Full-funnel, POAS-optimized campaigns across Google & Meta
  • A/B testing on ad creative and subject lines to improve open rates
  • Product mix and cart engineering improved average order value
Box 1
SOCIAL MEDIA STRATEGY
Channel-Tailored Content
Adapted visuals, messaging, and video formats to fit each platform’s tone and audience.

Influencer & Community Engagement
Collaborated with creators to expand reach and drive authenticity

Sales-Driven Creativity
Designed campaigns with a clear focus on awareness, engagement, and conversions

Scalable & Brand-Aligned Approach
Custom strategies built to reflect KEM’s unique identity while delivering performance
  • 91%
    Meta Engagement Rate
  • 33%
    Instagram Profile Visits
  • 16%
    Instagram Profile Impressions
  • 2%
    Meta Monthly New Followers
Box 1
Box 2
EMAIL MARKETING
  • Lifecycle email flows personalized by audience and season
  • 390%
    Email Marketing CTR