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  • Lighthouse for Elpedison: Shining a Digital Light on Energy
    15-12-2023 | Our News

    Lighthouse for Elpedison: Shining a Digital Light on Energy

    You know it's a bright day in the world of digital energy when innovation meets ease, and that's precisely what Lighthouse has unveiled in its latest collaboration with Elpedison. Picture this: a revamped digital presence for one of Greece's leading energy providers. Enter the new, groundbreaking Elpedison Portal!

    What's the buzz about? Well, Lighthouse has turbocharged Elpedison's digital game, crafting a sleek, modern, and innovative portal that's not just a pretty face. It's a goldmine of well-organized information, boasting navigation so smooth, you'll glide through it like a seasoned sailor on calm waters.

    Lighthouse have truly committed themselves and provided a comprehensive solution. They deep dived into our discussions, addressing our needs and delivered a tangible and effective solution! Through their dedication and expertise Lighthouse has provided exceptional results!

     Stathis Vovos, Commercial Director , ELPEDISON S.A.

    This isn't your run-of-the-mill portal. Nope. It's tailor-made for Elpedison, focusing on the retail market and loaded with Lighthouse's trademark innovations, setting Elpedison leagues apart from its competition.

    What's under the hood, you ask? Hold onto your seats because this portal packs a punch! With features like the Energy Plan Wizard, E-contracts, Online Payments, and an array of other interactive tools, it's not just about enhancing customer experiences; it's about revolutionizing how Elpedison communicates and generates leads.

    But hey, it's not all about tech wizardry. This digital facelift reflects Elpedison's commitment to being more than just an energy provider. It's a nod to their customer-centric ethos, their social responsibility endeavors, and their unwavering support, all aligned with their motto, "ELPEDISON | Right by your side with all our energy."

    As Anna Vrettou, Communications Manager at Elpedison S.A., puts it: "The creation of the new Elpedison Portal by Lighthouse sparked the beginning of an exceptional collaboration."

     
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  • The Vanity Metric Trap: Why Chasing Followers on Social Media is a Losing Game
    11-12-2023 | Trending topics

    The Vanity Metric Trap: Why Chasing Followers on Social Media is a Losing Game

    In the realm of e-commerce, social media has emerged as a formidable force, enabling businesses to connect with their audience, promote their products, and drive sales. However, this digital landscape is not without its pitfalls, and one of the most prevalent traps is the obsession with follower counts.

    The allure of a large follower base can be intoxicating, tempting businesses to engage in aggressive tactics to inflate their numbers. They may resort to paid advertising, spammy content, or even fake accounts, all in the pursuit of a higher follower count. While these tactics may generate short-term gains, they often come at the expense of genuine engagement and long-term success.

    The Illusion of Growth

    A substantial follower count, while seemingly impressive, doesn't necessarily translate to business growth. A vast network of disengaged followers who never interact with your brand or make purchases offers little value. These followers are unlikely to contribute to your bottom line or foster brand loyalty.

    A study conducted by SproutSocial revealed that only 1.7% of followers typically engage with a brand's content on social media. This staggeringly low engagement rate highlights the disconnect between follower counts and actual impact.

    Moving Beyond Vanity Metrics


    To truly harness the power of social media, businesses need to move beyond the allure of vanity metrics and focus on building meaningful relationships with their audience. This requires a shift in mindset from quantity to quality, from chasing followers to creating value.

    Quality Content: The Cornerstone of Engagement


    Prioritize the creation of high-quality content that genuinely resonates with your target audience. Share informative blog posts, insightful industry trends, behind-the-scenes glimpses, and user-generated content that showcases your products in action. This content will attract a more engaged and interested audience, who are more likely to become loyal customers.

    Data-Driven Strategies: The Path to Insights

    Leverage social media analytics to gather valuable insights into your audience's preferences, interests, and behaviors. Identify the content that resonates most with your followers and tailor your strategy accordingly. This data-driven approach will ensure that your efforts are focused on reaching the right audience with the right content.

    Customer Service at the Heart of Social Media


    Social media provides a direct channel for customers to interact with your brand. Embrace this opportunity to provide exceptional customer service by promptly addressing inquiries, resolving issues, and demonstrating empathy. A positive customer service experience can significantly impact brand perception and loyalty.

    The Path to Sustainable Growth

    By prioritizing meaningful engagement, valuable content creation, and exceptional customer service, e-commerce businesses can break free from the vanity metric trap and achieve sustainable growth. By focusing on genuine connections and driving tangible results, businesses can build a loyal customer base that fuels their success.

    Remember, true social media success is measured not by follower counts but by the impact you have on your audience and the tangible results you achieve. It's time to move beyond the fleeting allure of vanity metrics and focus on building a thriving online community that drives long-term business growth.

    Partner with Lighthouse for Social Media Success

    At Lighthouse, we understand the importance of genuine engagement and meaningful connections in the digital landscape. We provide comprehensive social media management services that go beyond chasing followers to focus on creating a loyal and engaged audience. Our team of experts will develop a tailored strategy that aligns with your business goals and target audience, ensuring that your social media presence drives tangible results.

    Contact us today to explore how we can help you achieve social media success and unlock the true potential of your online presence.
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  • BNPL: The Ecommerce Catalyst That Turns Ambitions into Reality
    10-12-2023 | Trending topics

    BNPL: The Ecommerce Catalyst That Turns Ambitions into Reality

    Buy Now, Pay Later (BNPL) has revolutionized the way consumers shop and pay for their purchases, offering a flexible and convenient alternative to traditional payment options. In Europe, BNPL adoption has surged significantly in recent years, and Greece is no exception. By 2025, BNPL usage in Greece is projected to reach €2.5 billion*, representing a massive growth opportunity for ecommerce businesses.

    The Rise of BNPL in Europe and Greece

    Europe has witnessed a remarkable surge in BNPL adoption, with Greece leading the charge. According to a recent study, BNPL usage in Greece is projected to reach an astonishing €2.5 billion by 2025. This staggering figure signifies a golden opportunity for ecommerce businesses seeking to expand their reach, redefine their customer experiences, and reap substantial rewards.

    Appealing to Modern Consumer Preferences

    The allure of BNPL lies in its ability to resonate deeply with the evolving preferences of today's consumers. With BNPL, shoppers can indulge in instant gratification, acquiring the desired items without the immediate financial strain. This flexibility aligns perfectly with their aspirations to manage their finances wisely and avoid overspending.

    Harnessing the Power of BNPL for Ecommerce Success

    Ecommerce businesses that embrace BNPL can unlock a wealth of benefits that can transform their businesses and propel them to new heights:

    Boosting Conversions and Sales

    BNPL options serve as a powerful conversion booster, encouraging hesitant shoppers to finalize their purchases with ease. Studies indicate that BNPL-integrated websites can witness a remarkable conversion rate uplift of up to 50%. This surge in conversions can dramatically increase sales and drive business growth.

    Enhancing Revenue Potential with Higher AOVs


    BNPL can unlock a surge in average order values, as shoppers become more inclined to invest in larger purchases when they can spread out the payments over time. This increase in average order value can significantly boost revenue and profitability.

    Expanding Customer Reach and Market Opportunities

    BNPL broadens the potential customer base, appealing to a broader spectrum of individuals beyond those with established credit histories or a preference for traditional payment methods. This expanded customer base can open up new markets and fuel business growth.

    Nurturing Customer Loyalty Through Seamless Experiences

    BNPL fosters customer loyalty by providing a seamless and convenient shopping experience that sets businesses apart from the competition. This enhanced customer experience can strengthen customer relationships and encourage repeat business.

    Partnering with Leading BNPL Providers

    Europe and Greece boast a vibrant ecosystem of BNPL providers, offering a diverse range of flexible payment solutions to suit diverse consumer preferences and business needs. Some of the leading BNPL providers in this region include:

    Affirm: Offering fixed-term installment plans with interest-free options and late fees, Affirm caters to various payment preferences.

    Afterpay: Revolutionizing the BNPL landscape, Afterpay allows customers to split their purchases into four equal installments, eliminating any interest or hidden charges.

    Klarna: Providing a comprehensive suite of payment solutions, Klarna includes Pay Later, Slice It, and Financing options, catering to a wide range of customer needs.

    Effortless Integration for Seamless Checkout Experience

    Ecommerce businesses can effortlessly integrate BNPL options into their websites or mobile apps through partnerships with leading BNPL providers. The integration process typically involves technical integrations with the merchant's e-commerce platform and the setup of merchant accounts.

    Measuring the Impact of BNPL for Strategic Growth

    To accurately gauge the impact of BNPL integration, ecommerce businesses should track key metrics such as conversion rates, average order values, and customer lifetime value. Data analytics platforms can provide valuable insights into the specific impact of BNPL on different product categories, customer segments, and campaign strategies.

    Embracing Responsible BNPL Usage for Sustainable Growth

    While BNPL offers numerous benefits, it's crucial to acknowledge potential risks associated with its usage. Businesses must provide clear and transparent information about BNPL terms and conditions, including late fees, interest charges, and responsible borrowing practices. Emphasizing responsible BNPL usage and promoting financial literacy resources for customers can help mitigate risks.

    *Digital Wallets and Buy Now, Pay Later (BNPL) Use in E-commerce: A Global Market Size and Forecast, 2022-2027 by Juniper Research
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  • The Essential Skills for Today's Performance Marketer
    02-09-2023 | Trending topics

    The Essential Skills for Today's Performance Marketer

    Attention, visionary companies on the hunt for the ultimate marketing virtuosos! In a digital world that moves faster than a caffeine-fueled cheetah, finding the perfect performance marketer can feel like searching for a mythical creature. But fear not, dear adventurers, for we hold the key to unraveling the enigma. Join us on a quest to discover the essential skills that will guide you to the marketing maestro your business deserves.

    Data Wizardry: Unleashing Insights

    Data is the lifeblood of digital marketing, and your performance marketer should possess wizard-like skills to unveil its secrets. Look for individuals who have a strong command of analytics and can leverage enhanced data signals to drive informed decisions. A data-driven marketer will optimize campaigns, uncover hidden insights, and propel your business towards success with confidence.

    Creative Innovation: Marketing Magic at Its Finest

    While numbers and analytics are vital, don't underestimate the power of creative innovation. Seek out performance marketers who can think outside the box and inject imagination into your campaigns. A perfect blend of data-driven strategies and captivating storytelling will make your brand stand out from the crowd. Find someone who can mesmerize your audience, turning them into loyal customers.

    Adaptability: Your Marketing Chameleon

    In today's fast-paced world, where performance marketing platforms' algorithms shift faster than light, you need a marketer who can adapt like a chameleon. Look for candidates who stay updated with the latest trends and technologies, and embrace the power of AI-driven platforms. Their ability to navigate algorithmic changes will keep your campaigns optimized and your ROI soaring.

    Consolidation Mastery: The Puzzle Solver

    Campaign types are like puzzles waiting to be pieced together for marketing success. The puzzle solver is a performance marketer who can consolidate various campaign types seamlessly. Whether it's search, DSA, Pmax, social, or video campaigns, a masterful marketer can strategically align them to achieve maximum impact. Their knack for campaign consolidation will save you time, effort, and resources, resulting in a harmonious marketing symphony.

    Now that you know the qualities to seek in a performance marketer, it's time to find the right partner to propel your marketing efforts to new heights.

    Our suggestion? Look no further than an agency with expertise in performance marketing. Specialized agencies possess a pool of talented marketing experts, with combined talents that can compose the perfect digital performance symphony. So, save yourself the headache of the search and partner with an agency that can deliver marketing magic tailored to your needs.

    Are you in search of your performance marketing partner for your business? Contact Lighthouse’s experienced sales team, to learn more about our Performance Marketing Services.

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  • The Profitability Enigma: Unraveling GA4's Impact on Your Ad Campaigns
    01-07-2023 | Trending topics

    The Profitability Enigma: Unraveling GA4's Impact on Your Ad Campaigns

    Welcome to a thrilling journey where the realm of digital advertising meets the groundbreaking GA4, Google's revolutionary fresh and updated analytics tool. Prepare to unlock the secrets that will unleash the true profit potential of your ad campaigns. in the following lines, we will try to present some of the numerous features of GA4 and their impact on performance marketing campaigns.

    Predictive Audiences: The Crystal Ball of Advertising

    GA4's predictive audiences feature is like having a crystal ball that reveals the future behavior of your target audience. By analyzing historical data and machine learning algorithms, GA4 helps you identify potential customers who are most likely to convert. Bid farewell to wasted ad spend and say hello to laser-focused targeting that drives higher conversions and boosts your ROI.

    Deeper Analysis: Peering into the Abyss of Data

    GA4 takes analysis to a whole new level, allowing you to dive deep into the abyss of data and extract valuable insights. Unleash your inner data explorer as you uncover hidden patterns, discover audience segments, and understand the customer journey like never before. With GA4's robust reporting capabilities, you can make data-driven decisions that optimize your ad campaigns for maximum profitability.

    Conversion Funnels: Navigating the Path to Success

    In the world of digital marketing, a successful ad campaign is like a well-crafted labyrinth that leads users to conversion. GA4's conversion funnels provide you with a map to navigate this maze and identify potential roadblocks along the way. Analyze each step of the user journey, spot bottlenecks, and optimize your funnels to guide users seamlessly towards their destination.

    Persona Design: Crafting the Perfect Ad Experience

    GA4 empowers marketers to design personalized ad experiences that resonate with their target audience. By leveraging user behavior data, GA4 helps you create detailed personas, giving you a deeper understanding of your customers' preferences and interests. Armed with this knowledge, you can tailor your ads to specific segments, delivering the right message to the right people at the right time, and ultimately driving higher engagement and conversions.

    Embrace the power of GA4 as your guiding compass in the dynamic landscape of digital advertising. With its predictive insights, comprehensive analysis, optimized conversion funnels, and personalized ad experiences, you hold the key to unlocking a whole new world of advertising excellency. Supercharge your ads, capture the hearts of your audience, and pave the way for success in today’s competitive digital realm. GA4 is your ally, your strategic partner, and the catalyst that will propel your ad campaigns to new heights of profitability.

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  • Revamped Ravenna e-shop Achieves Impressive 50% Conversion Rate Boost with Vendallion®
    02-06-2023 | Our News

    Revamped Ravenna e-shop Achieves Impressive 50% Conversion Rate Boost with Vendallion®

    In a powerful collaboration that combines innovation and style, Lighthouse and Ravenna have joined forces to unveil a revamped e-shop that is taking the online shopping experience to new heights. Celebrating its 20th anniversary, Ravenna has spared no effort in ensuring its customers enjoy an easy-to-use, aesthetically pleasing, and functional online platform. Thanks to Lighthouse's expertise and the utilization of the award-winning Vendallion® platform, the results speak for themselves, with a staggering 50% increase in the conversion rate achieved within just the first month.

    Enhanced Shopping Experience:

    The new e-shop embraces a modern design that seamlessly merges high aesthetics with advanced functionality. Navigating through the platform is a breeze, providing customers with an effortless and enjoyable shopping journey. Whether you're in search of sanitary ware, tiles, furniture, lighting, or white goods, Ravenna's expanded product range offers an extensive selection at the most competitive prices on the market.

    Testimonial:

    Thodoris Antonopoulos, the General Manager of Ravenna, couldn't hide his excitement as he shared his thoughts on Lighthouse's achievement.

    "I am impressed by the results of our collaboration with Lighthouse. We managed to increase the conversion rate +50%, in the very first month of operation of the new e-shop!" Antonopoulos exclaimed. Such a significant boost in conversion is a testament to the exceptional services and products that we put into work, for the e-shop.

    Beyond Numbers, we are all about Cultivating Relationships:

    Andreas-Platon Vrettos, the president and CEO of Ravenna, highlights that success in business is not solely defined by numbers. "Beyond the numbers, which also have their importance in business, the people, their ability to find reliable partners, and the cultivation of relationships of trust is what makes the difference in a business and leads it to success," Vrettos asserts.

    Ravenna's enhanced e-shop, brought to life by Lighthouse's expertise and integration of Vendallion®, has revolutionized the online shopping experience for Ravenna’s customers. The remarkable 50% increase in the conversion rate in just one month is a testament to the collaboration's triumph.

    As Ravenna continues to expand its product range and deliver top-quality items, this partnership showcases the impact of seamless design, user-friendly interfaces, and reliable relationships in creating exceptional business success stories. With the new e-shop, Ravenna is set to cement its position as a go-to destination for those seeking exquisite and affordable home essentials.

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  • The On-site vs Off-site SEO Showdown
    05-05-2023 | Trending topics

    The On-site vs Off-site SEO Showdown

    Who Will Reign Supreme?

    When it comes to optimizing your e-commerce website for search engines, you might be wondering: should I focus on on-site SEO or off-site SEO? Or is it a combination of both? Let's break it down and find out!

    On-site SEO is all about making sure your website is in tip-top shape for search engines. This includes things like making sure your website is mobile-friendly, your pages load quickly, and your content is keyword-rich and high-quality. Think of it like giving your website a spa day - a little pampering goes a long way.

    Off-site SEO, on the other hand, is all about building your website's reputation outside of your own domain. This includes link building, social media marketing, and local SEO. Think of it like networking - the more people you know, the more successful you'll be.

    So which one is more important? The truth is, both on-site and off-site SEO are essential for your website's success. On-site SEO is like the foundation of your house - it's important for a solid structure. Off-site SEO, on the other hand, is like the curb appeal of your house - it's what makes people want to come in and take a look.

    The key is to find a balance between the two. You can have the most beautiful website in the world, but if no one can find it, what's the point? And on the other hand, if your website is easy to find but not user-friendly, people will quickly leave.

    As an e-commerce business owner, you want to make sure that your website is both easy to find and provides a positive user experience. And that's where an SEO expert comes in. An expert can help you to create a comprehensive strategy that balances on-site and off-site optimization to help your website rank higher in search engine results and drive more relevant traffic to your website. Don't let your e-commerce website fall behind, take the first step and hire an SEO expert today!

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  • E-Commerce Fusion: MG Manager and Lighthouse Unveil Tech-Tastic Online Shopping Adventure
    02-04-2023 | Our News

    E-Commerce Fusion: MG Manager and Lighthouse Unveil Tech-Tastic Online Shopping Adventure

    Lighthouse continues to push boundaries with its latest venture, joining forces with MG Manager to launch an innovative new e-shop. This collaboration marks a complete redesign of MG Manager's online store, featuring a modernized look and feel and enhanced functionalities. Powered by the award-winning Vendallion E-Commerce platform, crowned Best E-Commerce platform for 2022 at Evolution Awards, the revamped e-shop showcases a fresh corporate image that pays homage to the company's rich history.

    Aesthetic Excellence and User-Centric Design

    At the heart of the new online store lies a captivating full-width design that embraces the latest trends in modern web design. Showcasing an array of rich visual content, the e-shop immerses visitors in a visually stunning experience. Lighthouse has placed special emphasis on optimizing the website's technical features and enhancing the overall customer experience. From meticulously presenting products to implementing an intuitive navigation structure and a cutting-edge search engine, every aspect has been carefully crafted to elevate the conversion rate and delight shoppers.

    Seamless Integration and Enhanced Functionality

    Achieving seamless synchronization with MG Manager's merchandising system (ERP) has been a top priority, as well as a great challenge. This integration empowers the e-shop to support various commercial policies, including discounts, mix & match options, targeted promos, accompanying products, and warranty choices. MG Manager, a prominent technology product distribution network, offers a vast array of immediately available products to both B2C and B2B customers.

    Forging New Pathways in E-Commerce

    The collaboration between MG Manager and Lighthouse signifies a milestone in the ever-evolving landscape of e-commerce. By harnessing the power of Vendallion platform, MG Manager's online store has undergone a remarkable transformation. This partnership not only amplifies the company's digital presence but also propels them towards new heights of success. With a diverse range of technologically advanced products and a revamped online shopping experience, MG Manager is poised to cater to the needs of both retail and business customers.

    The MG Manager and Lighthouse collaboration has birthed an impressive e-shop that merges aesthetic excellence with enhanced functionality. Backed by the renowned Vendallion platform, this partnership symbolizes the continuous pursuit of innovation in the realm of e-commerce. As MG Manager continues to serve as a leading force in technology product distribution, their newly unveiled online store exemplifies their commitment to delivering an unparalleled customer experience. With a vast array of readily available products and a seamless shopping journey, MG Manager is primed to revolutionize the digital marketplace.

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  • Why SEO is Essential for Your Ecommerce Site
    03-03-2023 | Trending topics

    Why SEO is Essential for Your Ecommerce Site

    If you're an ecommerce business owner, you likely already know the importance of having a website. But did you know that simply having a website isn't enough? To truly succeed in the digital world, you need to make sure your website is optimized for search engines, otherwise known as SEO.

    SEO, or Search Engine Optimization, is the process of optimizing your website to rank higher in search engine results. This is important because the higher your website ranks, the more likely it is that people will find it. And the more people that find your website, the more potential customers you have.

    But why is SEO so important for ecommerce sites in particular? Here are a few reasons:

    • The majority of people start their online shopping journey by searching for a product on a search engine. For example, If you sell handmade soaps, and someone types "organic soap" in Google search engine, your website should show up on the first page of search engine results in order for them to find you. If your website isn't optimized for search engines, potential customers may never even know you exist.
    • SEO can help you target specific keywords and phrases that your target audience is searching for. For example, if your target audience is looking for "vegan skincare products", you want to make sure that your website is optimized for those keywords so that when people search for that phrase, your website appears at the top of search engine results. This means that you can bring in more relevant traffic to your website, increasing the chances of converting those visitors into customers.
    • SEO can also help you stand out from your competition. For instance, if you sell handmade candles and your competitors' websites aren't optimized for search engines, your website will appear at the top of search engine results, when someone search for "handmade candles" , you'll be the one that appears at the top of search engine results.

    SEO is an ongoing process, not a one-time fix. This means that you'll continue to see the benefits of SEO over time as you continue to improve and optimize your website. For example, you can start with a blog post on how to make your own candles, and later you can optimize the blog post for "DIY candles" keywords and thus, it will continue to bring you relevant traffic to your website.

    As you can see, SEO is a crucial aspect of any ecommerce business's online presence. Without it, you're missing out on potential customers and giving your competition a leg up.

    If you're new to SEO, don't worry, there are many resources and tools available to help you get started. Start by researching the most important SEO factors for ecommerce and make sure your website is optimized for them. Make sure your website is mobile friendly, your website is fast, and your website's content is high-quality. Additionally, you can use tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs to track your website's performance and identify areas for improvement.

    You may be wondering where to start or how to optimize your website on your own. Don't worry, you don't have to navigate the complex world of SEO alone. There are many resources and tools available to help you get started, but if you want to maximize the potential of your ecommerce business, hiring an SEO expert can be a game changer. An expert will not only help you to identify areas for improvement but also create a comprehensive strategy to help you to reach your target audience and achieve your business goals.

    So don't wait any longer, start optimizing your website today and watch your ecommerce business grow!

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  • Stergiou Family Joins Forces with Lighthouse
    01-02-2023 | Our News

    Stergiou Family Joins Forces with Lighthouse

    Lighthouse has added another feather to its cap with the inclusion of Stergiou Family in its esteemed portfolio. Aiming to adapt to evolving consumer needs and propel their digital transformation, Stergiou Family has partnered with Lighthouse to develop a state-of-the-art Retail and B2B E-Commerce platform. This innovative portal not only strengthens the family's digital footprint but also creates exciting new growth opportunities.

    Revolutionizing the Shopping Experience

    Driven by their commitment to excellence, the Stergiou Family has entrusted Lighthouse with the development of a modern and dynamic portal that reflects their new corporate identity. Built on the award-winning Vendallion platform, renowned for clinching the prestigious Gold Award 2022 for Best E-Commerce Platform, the portal that will be launched guarantees a seamless user experience.

    Market Leading Presence

    Stergiou Family has made a significant impact in the food sector, specializing in the production and distribution of baked products and sugar. With a strong foothold in both organized retail and small-scale retail, they have recently made an impressive foray into the HORECA market. For two decades, Stergiou Family has prioritized the quality and freshness of their offerings, supported by a well-organized sales network.

    Embracing Digital Innovation

    By partnering with Lighthouse, Stergiou Family is taking a bold step towards embracing digital innovation. The Retail and B2B E-Commerce portal will not only streamline their operations but also enhance their customer engagement strategies. This collaboration highlights the family's commitment to staying at the forefront of industry trends and catering to the evolving demands of their valued consumers.

    Lighthouse's expertise, coupled with the Stergiou Family's dedication to digital transformation, sets the stage for an exciting journey towards enhanced retail and B2B E-Commerce.

    By incorporating the cutting-edge Vendallion platform and their own new corporate identity, Stergiou Family is well-positioned to deliver an unparalleled experience for the visitor. With their unwavering commitment to quality, freshness, and customer satisfaction, the family is poised to continue its successful trajectory in the food industry while leveraging the power of digital technologies.

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